Big Technology

Big Technology

Share this post

Big Technology
Big Technology
“A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality.
Copy link
Facebook
Email
Notes
More

“A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality.

An industry built on cheap Facebook ad space and low cost shipping is crashing with no bottom in sight.

Alex Kantrowitz's avatar
Alex Kantrowitz
Mar 11, 2022
∙ Paid
28

Share this post

Big Technology
Big Technology
“A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality.
Copy link
Facebook
Email
Notes
More
Share

They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS, and Allbirds pioneered a new form of retail, one that went “direct to consumer” — via the internet — instead of selling through established outlets. Riding the promise of low overhead, no middlemen, and a seemingly infinite pool of customers, these companies’ valuations soa…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Alex Kantrowitz
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More