Adventures in TikTok Marketing

TikTok is a traffic cannon with a fascinating algorithm. What I’ve learned after three weeks of experimentation.

Something wild happened after I posted my seventh TikTok. My newly-active account — set up to promote Big Technology Podcast — had only a few hundred followers, but the video boomed across the network. It hit 10,000 views within hours, then 100,000, and settled above 400,000 the next day. Reaching that many people would’ve taken months with the podcast.…