Big Technology

Big Technology

AI’s Sameness Problem

When almost all AI generated content looks alike, the novelty wears off fast.

Alex Kantrowitz's avatar
Alex Kantrowitz
Oct 15, 2025
∙ Paid
staring at sameness

OpenAI’s video generation app Sora sits atop the App Store charts, but I anticipate it’ll fall off soon. Creating Sora videos is a genuine but momentary thrill. You can put yourself and your friends in hilarious, scary, or fantastical scenarios, and add Jake Paul or Mark Cuban when appropriate. But after a while, all Sora videos start to look and feel t…

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