Amazon's Advertising Secret Sauce: Tech, Video, And The 'Holy Grail' Of Data
Amazon built a world class digital ad business almost in secret, with the most valuable data an advertiser could want.
Here’s part two of our mini-series on how Amazon built the world’s fastest growing ad business. This week, journalist Mike Shields explores the technology behind the ramp up. - Alex Kantrowitz
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As Amazon ramped up its ad business, its internal technology was a mess.
Part of the company’s culture was to start new businesses with smaller, “two pizza tea…
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