A project seven years in the making hits primetime, but not as Apple hoped.
If Apple doesn't get AR/VR to mainstream, then I don't think anyone can do so
Laughable: Apple announces cutting edge Snoopy face features to Apple Watch OS 10. Trivia while the world burns .....
The key will be if they can successfully articulate a use case. But not just *any* use case, one, two or more that show why we need this. I have difficulty seeing that. The various iterations of VR/AR since the 80s have taught me (I tried VR systems during that era) that this is pretty much the most niche thing in tech.
Does anyone else feel that Apple is over engineering the Reality Pro? I feel like sleekness and usability are more important than 4k resolution or brightness. Simplify the overlay and reduce the size/battery needs of it. Get people actually using it. All it has to do is slightly improve users experience of reality, which can be done with very simply. Think of Vegetas eyepiece in DBZ(OVER 9000!!!). Not a particularly beautiful UX, but reality is beautiful enough. We need functionality and wearability more than high resolution and bright display.
Dang!!! Reading this article today is funny
Even if they are able to perfect the device, I would not expect it to be a big hit right from the beginning. Unless they already have a bunch of applications that support it and which provide a significant value for the users. I think it will take time to find the use cases that the glasses are really helping with. And so it is good to launch it early on to give more time for that. And at least they should have much better chances to succeed than their VR colleagues where the technology is just not good enough yet to provide required UX.
Apple’s success comes not from the form factors but the way in which is makes the experience intuitive and finds ways to maximize value provided to a customer out of every inch of real (display) estate. I presume the reason why Apple decided to launch this was the appeal of having the user experience no longer be limited to a rectangular shape was too great.
Just like the island and the notch before that - apple has had an uncomfortable relationship with the rectangular display. And bow they have the interactive Ux ready enough to explore what use cases have yet to be uncovered. I think that sense of wanting to learn from the creativity of its user base is what drove this decision to launch.