Despite the predictions, Apple’s new anti-tracking moves may not crush Facebook's ad business

The conventional wisdom is Apple's limits on third-party tracking will damage Facebook’s ad business. But whether it actually does is far from certain.

Apr 29, 2021

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Despite the predictions, Apple’s new anti-tracking moves may not crush Facebook's ad business

The conventional wisdom is Apple's limits on third-party tracking will damage Facebook’s ad business. But whether it actually does is far from certain.

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