Disorder And Improvisation: How Amazon's Chaos Shapes Its Products

How did Amazon devolve into a company that trapped Prime subscribers? Consider its lack of UX design and copywriting, our new Big Tech Insider columnist writes.

Today at Big Technology, we’re debuting our Big Tech Insider column, where experts with unique insights about the tech giants— and experience within them — tell the story behind the headlines. We’re starting with a three-part series by Kristi Coulter, a longtime Amazon veteran, who will take us inside the company to decode its mysteries. Coulter’s lates…