Exclusive Data: Twitter Is Shrinking Under Elon Musk

Twitter's lost 13% of its daily app users and its rebrand has failed. But those remaining on still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.

X — formerly Twitter — is shrinking meaningfully under Elon Musk, according to new data from mobile research firm Apptopia.

Since Musk bought the company in October 2022, it’s lost approximately 13% of its app’s daily active users. And its rebrand from Twitter to X accelerated the decline, per data that Big Technology is first publishing here. Meta’s Th…