“Ghosted.” Twitter’s Advertisers Pull Back Spending After Laid-Off Reps Disappear.

The narrative that post-layoff Twitter is doing fine isn’t totally right. The sales operation is struggling badly.

When Elon Musk trimmed Twitter’s 7,500-person workforce to 2,300, most tech executives took note. If Musk could keep the service running with one-third of the staff, they could probably trim generously as well. Quietly and not so quietly, these leaders spoke encouragingly of Twitter’s post-layoff performance. They even coined a term for the ousted emplo…