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Google, Generative Search, And The Web’s Uncertain Future

Google, Generative Search, And The Web’s Uncertain Future

Digging through a bunch of websites to find information is annoying, but we’re in trouble if the primary sources go away.

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Alex Kantrowitz
May 12, 2023
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Big Technology
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Google, Generative Search, And The Web’s Uncertain Future
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The demo was beautiful. At Google’s IO developer conference this week, the company showed an experimental version of its search engine handling an almost unimaginably difficult query. Asked whether a family with kids under three years old and a dog would prefer Arches National Park or Bryce Canyon, Google scoured the internet and returned a lengthy, det…

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