How Shein and Temu Snuck Up on Amazon

The Chinese-owned platforms represent the biggest threat to its e-commerce empire in recent memory.

In the fall of 2020, Amazon looked unstoppable. The pandemic lockdowns had supercharged its e-commerce business, and executives were busy hiring an army of new workers and expanding the number of Amazon fulfillment warehouses across the US. But the tech giant would soon face the biggest threat to its online shopping empire in recent memory, and it would…