It’s Time for Apple to End Its Culture of Secrecy

The Apple Intelligence debacle calls for a cultural reset and the end of silos in Cupertino.

Apple has long thrilled the public by keeping its products secret and releasing them in high-gloss events with “one more thing” surprises. The company’s marketing magic has made its launch events must-see-TV, with audiences held in suspense knowing they might learn something new at any moment.

These signature events, backed by strong product execution, h…