Mixpanel Connects to BigQuery to Help Teams to Easily Explore Consolidated Data

Move reduces pressure on data analysts by introducing self-serve analytics; Analyzing joined data from the warehouse means companies can link decisions to bottom-line impact

SAN FRANCISCO, CA -- Mixpanel, a leader in event analytics*, has released a new native connector for cloud data warehouse BigQuery, making it easier for users to quickly explore and gain insights from trusted data.

Syncing a cloud data warehouse with Mixpanel is significant because it allows different types of data like product, support, marketing or rev…