Big Technology

Big Technology

SAP's Muhammad Alam: Here’s How You Can Actually Get ROI From AI

The company's head of product and engineering says that AI is most valuable when it comes together with the application layer that produces the data.

Alex Kantrowitz's avatar
Alex Kantrowitz
Nov 10, 2025
∙ Paid

This article is presented in partnership with SAP

In the early days of generative AI, some leading tech thinkers believed you’d one day simply dump all your data into LLMs and query it in natural language. Now, three years after ChatGPT’s debut, a more grounded view of the technology is taking shape.

Rather than operating as an amorphous blob, generative …

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Alex Kantrowitz · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture