Social Media Is Changing, And Paid Accounts Are The Response

Monthly fees for Facebook, Twitter, and Snapchat are not for ordinary users. They’re for the professionals who’ve taken over the feeds.

The take machine went into high gear last week after Meta said it would charge $11.99 per month for verification and added customer service. This was the end of free social media, some said. It was Facebook’s unimaginative copy of Elon Musk’s Twitter. Or perhaps a mob-like shakedown for protection money. 

The reactions all missed the underlying shift beh…