The start of 2022 was almost serene. In January, Elon Musk was known mostly for building cars and rockets. FTX had yet to advertise in a Super Bowl. And the stock market still liked tech companies. How quaint it all felt. 

It’s been a turbulent year since, but also one of remarkable progress. Long-promised breakthroughs that seemed impossible have materialized. New technology has made us say “wow” again. And grifts like SPACs and crypto shitcoins have fizzled. Amid the pain, these developments have been encouraging.

As we look back on an eventful year, let’s hand out Big Technology’s second annual awards, expanding on our book awards format from 2021. Here we go: 

Advance Of The Year: Generative AI Unleashed 

In April, OpenAI CEO Sam Altman posted a Twitter thread of images drawn at his followers’ behest. There was an elephant tea party, a rabbit detective reading a newspaper, a city on Mars, and more. The beautifully composed images were drawn by an AI system — Dall-E 2 — that produces illustrations with just a string of text.

Altman’s thread was the first indication that major breakthroughs in Generative AI were arriving this year. And in recent months, the public’s gained access to AI tools like Dall-E and ChatGPT, which draw and compose text with remarkable originality. 

For the first time in recent memory, the year’s biggest tech story is a product development, not a policy debate. And though there are risks, these models' ability to empower humans is creating a vibe comparable to the early smartphone era. 

Person Of The Year: Fed Chair Jay Powell

U.S. Federal Reserve chairman Jay Powell waited too long to raise interest rates and curb inflation, and his delay enticed tech companies to spend into an overheated economy. When Powell finally reversed course, he induced a whiplash that led to mass layoffs, sunk valuations, and general unrest.

Powell’s rate raises also helped clear a ton of junk out of the tech industry, though you could argue his zero interest rate policy was responsible for that junk. Nevertheless, with interest rates rising, people took less risky bets, leading to the diminishment of SPACS, NFTs, and crypto junk that had little value outside of speculation. It also contributed to the fall of FTX.

Powell’s ‘Person of the Year’ status here at Big Technology is similar to how Time Magazine awards its version. It’s not for the best person, per se, just the one most responsible for influencing the year’s events. Powell is that, for better or worse. 

Worst Deal Of The Year: Elon Musk’s Twitter Acquisition 

Elon Musk begged to get out of his Twitter deal for a reason. It was a dud from the moment he signed. And as the market tanked, his $43 billion purchase price became even worse. He’s now saddled with the company and $13 billion in debt that will weigh down his turnaround efforts. Musk’s alienation of advertisers hasn’t helped either. Tesla stock, which trades at a premium due to Musk’s brilliance, is now down 60% on the year. 

Musk may still save Twitter, but we won’t have to guess whether he’d go back and rip up the deal — he’s already tried. In the meantime, he’ll have to balance the health of Tesla and SpaceX with the work at Twitter. It’ll be a tough road ahead. 

Podcast Of The Year: The Compound And Friends 

To understand our turbulent and changing economy, Josh Brown and Michael Batnick have a great, irreverent podcast that was a must-listen this year. The show breaks down complex financial news in a weekly episode that runs about 90 minutes. It’s fun, accessible, filled with useful insights, and its guest selection is great. You can find it wherever you get your podcasts. 

Writer Of The Year: Matt Levine

Levine’s published outstanding commentary on Musk’s Twitter deal and FTX’s collapse for Bloomberg. As a former investment banker at Goldman Sachs, and a former mergers and acquisitions lawyer at Wachtell, Lipton, he brings a level of depth to these stories that make his column indispensable. Levine’s body of work in 2022 should put him in the conversation for a Pulitzer Prize for explanatory reporting.

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What Else I’m Reading

SBF arrested, jailed, and denied bail. He could be in prison for a while. Binance customers withdrew $1 billion in a day. Where are they now: Google founders edition. Elon sold $3.58 billion of Tesla shares. Twitter stopped paying rent. U.S. government remains stuck on TikTok. The Fed will keep raising rates. Dexter Filkins writes on Tua Tagovailoa’s redemption. Navy SEAL training gets worse if you drop out.

Number Of The Week

32 million 

Users that Insider Intelligence expects Twitter to lose by 2024.

Quote Of The Week 

“I found ‘Mastodon is for woke people’ to be inaccurate. There are also a number of instances that promote neo-Nazi, raping, pedophilia, encouraging suicide, etc if that’s what you’re into. There’s also one where you’re only allowed to make dolphin noises.”

Researcher Jane Manchun Wong on Twitter alternative Mastodon

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This Week On Big Technology Podcast: Does It Get Even Worse for Tech in 2023? — With Stephanie Link

Stephanie Link is the chief investment strategist and portfolio manager at Hightower Advisors. She is also a senior CNBC contributor. Link joins Big Technology Podcast to discuss whether a tougher year awaits the tech industry in 2023 as unfavorable market conditions persist. Join us for a conversation about the broader market, how Link evaluates stocks, and a breakdown of some companies she's watching including Meta, Amazon, and Apple. Stay tuned for the second half where we examine the state of deglobalization and its impact on the economy.

You can listen on Apple, Spotify, or wherever you get your podcasts.

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