The Creator Economy Was Way Overblown

We’re seeing the truth about one of the most-hyped sectors of the past decade.

After years of hype, the Creator Economy is slamming into reality. Influencer programs are shuttering. Investment is drying up. And worsening economic conditions are threatening to crush creators and the tech infrastructure behind them.

While today’s economic downturn is causing broad pain, the creator economy is suffering in particular because its middl…