The First Hit Generative AI Product After ChatGPT? Somehow, It’s Snapchat+

Snapchat users are flocking to its new AI-powered subscription. But is generative AI a feature or something more?

Snapchat+ hit another wild milestone over the holiday break. The $3.99-per-month premium subscription reached 7 million paying users, up by 2 million since September 2023 and more than double its April total. It now dwarfs Instagram and Twitter’s premium offerings, which have struggled to move beyond 1 million subscribers. And that’s perhaps because Sna…