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Big Technology

The Token Reckoning is Here and It’s Not What You Think

Token waste in service of productive use, not waste for the sake of waste, could be the biggest problem in AI right now.

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Marty Swant's avatar
Alex Kantrowitz and Marty Swant
Jun 01, 2026
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In June 2025, OpenAI CEO Sam Altman wrote that “Intelligence too cheap to meter is well within grasp,” predicting that as “datacenter production gets automated, the cost of intelligence should eventually converge to near the cost of electricity.”

Exactly a year later, AI costs are starting to look less like cheap intelligence and more like an AC bill in …

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A guest post by
Marty Swant
I'm a journalist covering tech/marketing/policy for NYT, Fast Company, Inc., Big Technology, Transformer, & more. (Previously was on staff at Digiday, Forbes, Adweek, and the AP.) Born in MN, I’m now in NYC with my wife Emily & our dog, Willoughby.
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