VC Says "Chaos" Coming for Startups, Ads, and Online Business as Generative AI Eats Web

If the web is an infrastructure built on paying and optimizing for referred traffic, what happens when that's diminished?

As generative AI products ingest more of the web — via deals like OpenAI’s with Vox and The Atlantic this week — the impact could be felt well beyond news publishers.

“Chaos” is en route for the broader online economy, VC Joe Marchese of Human Ventures texted me this week, with the technology poised to reshape a decades-old system of online referrals an…