A bizarre profile, stock underperformance, and big executive pay packages stand out as the ride-hailing company tries to find a way forward.
Initially I thought Dara was doing something great, but like you have mentioned he should have done it at the beginning of his tenure and not after six years into that. Moreover signup experience is an entry point for drivers into the product, if it's frustrating, then vast amount of revamp required in the product.
Man I was going to write about this from a product management perspective, but you beat me.
I'm curious to know if Uber is ever going to buy and use self-driving cars