WhatsApp is Finally Starting to Dominate in the United States. Here’s Why.
The leading global messaging app is having its breakout moment in the U.S. with some help from Tim Cook and a bit of planning.
Suddenly, everyone in the U.S. seems to be using WhatsApp. The app — once seen as an international phenomenon — grew daily users in the U.S. by 9% in 2023, according to Apptopia, and is gaining steam among the iPhone crowd.
For many, it’s become the default messenger, a drama-free alternative to Apple and Android’s blue vs. green bubble wars, and a fast…