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Right after I hopped out the back of a pickup in El Zonte, El Salvador, I recognized I wasn’t in an ordinary beach town. El Zonte’s welcome sign had two Bitcoin logos, its cafes offered 75% Bitcoin discounts, and its trash cans sported the Bitcoin emblem. I’d been hitchhiking my way through the country’s west coast, enjoying its world-class surf conditions last month, and wasn’t looking for its Bitcoin epicenter. But somehow, I’d stumbled right in.

When El Salvador made Bitcoin legal tender last September, many — myself included — reacted skeptically. Nayib Bukele, El Salvador’s president, seemed to be YOLOing away the country’s treasure like a Reddit-addicted crypto trader. Bukele bought millions of dollars worth of Bitcoin, complained he “missed the f***ing bottom by 7 minutes,” then Bitcoin’s price tanked, costing the country dearly. It seemed like a mess. But the reality on the ground, I found, is more complicated than the narrative. There’s a good chance El Salvador’s Bitcoin experiment works out, at least in some ways. 

The Bitcoin movement in El Salvador began in El Zonte when a California surfer named Mike Peterson received an anonymous $100,000+ Bitcoin donation for the town’s residents. Peterson had been doing community work in El Zonte for years and accepted the money with a mandate to get it in people’s hands. “We formulated a plan to start injecting Bitcoin into the community,” he told me. “And it kind of just exploded from there.” 

Bitcoin took off in El Zonte for a reason: it was useful to its people. The first, most immediate benefit was it helped Salvadorians avoid exploitative remittance fees they paid on the $6 billion that friends and family outside the country sent back each year. Less apparent, but perhaps more important, was that 70% of the people in El Salvador were unbanked, and a digital wallet would help them start investing. “The Salvadorian people don’t have bank accounts — now they do,” explained Roman Martinez, who works with Peterson in El Zonte. “People are buying an asset for the first time.”

After Bukele took office in June 2019, he caught wind of what was taking place in El Zonte, and moved to make Bitcoin legal tender, compelling the country’s merchants to accept it as payment for their goods and services. The law went into effect last fall, turning El Salvador into the first country where Bitcoin is an official currency (the U.S. Dollar works there too) and setting off the world’s largest natural Bitcoin experiment. El Zonte, where it all began, turned into a quasi-Mecca for Bitcoiners worldwide. 

Today, just five months after becoming legal tender, Bitcoin is everywhere in El Salvador. You can use it in McDonald's, fancy coffee shops, or small groceries people run from living rooms with QR codes hanging out front to enable Bitcoin transactions. El Salvador also has its own wallet, called Chivo (meaning “cool”), and it gives anyone who downloads it $30. There have been some hiccups with Chivo’s technology, but 2.1 million Salvadorians, or a third of the country, have used it. As Martinez put it, many are holding an asset for the first time. 

For Bitcoin’s true believers, there’s a ton riding on the El Salvador experiment. If Bitcoin is to reach its full potential, it must be both a store of value and something people use to transact. And El Salvador is its crucial proving ground. “Its journey,” said Max Kaiser, an influential figure in the El Salvador Bitcoin scene, “is one that travels through its perception as being first a collectible more or less, and then a store of value, then a medium of exchange, and then a unit of account, which is the same path all money takes.” 

Bitcoin enthusiasts have thus descended on the country — Bitcoiners on El Zonte’s streets asked me if I’d seen Kaiser — and their enthusiasm has mixed benefits. They’re investing in the country, with some spending 3 bitcoin there hoping to obtain permanent residency. But their exuberance could drive the controversial Bukele into risky decisions, such as the opening of a largely tax-free “Bitcoin city” and the issuing of $1 billion “Volcano Bonds” where El Salvador will invest half the money raised in Bitcoin straight away, volatility be damned. 

Bitcoin volatility, of course, will impact everyday Salvadorians who’ve decided to invest in Bitcoin. One restaurant owner who spoke to the L.A. Times called Bitcoin “the devil’s money.” But in today’s economy, people build wealth by taking risks. And if people elsewhere have that ability, so should Salvadorians. El Salvador’s Bitcoin experiment may not work, it could implode, but there’s a chance it succeeds, and that makes it worth trying.

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News Briefs

Facebook rebrands News Feed after more than 15 years (The Verge)

Facebook this week changed the name of its News Feed to Feed. People on Twitter mocked the decision, but the renaming marked an important shift. In recent years, Facebook has backed away from showing news links in its News Feed, understanding that the increased engagement it gets from news posts isn’t worth the scandal or societal harm. News publishers, for their part, have built unsustainable businesses too reliant on traffic from the feed. Now, the experiment has thankfully come to an end. Feed > News Feed.

Google Plans to Curtail Cross-App Tracking on Android Phones (Wall Street Journal)

Google is following Apple’s lead and planning to cut off mobile apps’ ability to track you across the web. Instead of showering Google with praise for safeguarding privacy, critics pointed out that this move could insulate its ad business against competition, and it will take two years to go into effect. If Google wants people to buy its company line on this move, it will have to go above and beyond to address these concerns.

What Else I’m Reading

Process is overrated. Amazon is hiring a meteorologist. A marketing professor says NFTs are an idiot magnet. Inside the chaos at CNN. Otter’s betrayal. Twitter CEO is taking parental leave. Shape rotators vs. wordcels, explained. We’re about to have a vibe shift (whatever that means). Scientists found a new treatment for HIV that cured a patient. People are turning to king-sized beds to save their relationships.

Number Of The Week

$31 billion

Amazon’s ad revenue in 2021

Quote Of The Week

“I don’t think it’s just about flipping the Senate. I think Peter wants to change the direction of the country.”

— Steve Bannon on Peter Thiel.

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