With Threads, Meta Has Plenty of Opportunity And Underappreciated Risk
Where does Instagram end and Threads begin?
![Mark Zuckerberg reportedly once said Twitter’s founders drove a clown car into a goldmine, here’s Midjourney imagining him entering the mine. Mark Zuckerberg reportedly once said Twitter’s founders drove a clown car into a goldmine, here’s Midjourney imagining him entering the mine.](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e58e030-f124-4d48-a584-63c8e2da512d_1024x1024.png)
The updates came swiftly from Mark Zuckerberg. Threads, his Twitter copycat, hit 2 million users within two hours of its launch on Wednesday. Then ten million within seven hours. Then 30 million the next morning. …