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Big Technology

In The Age Of AI, Google Experiments With Bold Changes To Search

Google is testing and releasing a bunch of new features that amount to real change at a critical time.

Alex Kantrowitz's avatar
Alex Kantrowitz
Nov 17, 2023
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For years, Google dominated search with little opposition. The format faced little disruption, always a bunch of blue links. And the company’s multi-billion dollar deals with Apple cemented its lead. But its comfortable perch is starting to fade. A U.S. Justice Department lawsuit exposed its distribution practices, opening it to competition. And generat…

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