The Ad Industry Bailed On News. Can An AI Solution Offer A Way Back?

When advertisers decide how much bias they want in the news sites they support, we may get closer to a shared reality.

For the past five years, a small startup called Ad Fontes Media has been categorizing publications based on their bias and allowing advertisers to buy ads with its data. The aim is to restore a common truth in society by moving money to publications that may not agree, but at least don’t deny their opponents’ existence.

Advertisers, until recently, have …