Will Search Be Generative AI or Blue Links? Actually, It’s Both.

The real search battle isn’t gen AI vs. links, it’s when to show each format.

Yahoo is one of the most visited websites on the planet. It’s the most popular news site in the U.S., with more than 3 billion visits each month. It’s second in sports, second in email. It’s a still-kicking, veritable online hub of information. And at the very top of its homepage, it has a search bar. 

That highly-visible search bar presents Yahoo with a…