Apr 5Liked by Alex Kantrowitz

What if generative AI blended with search ends up being an even more profitable way to sell ads.

Expand full comment

Whoever cracks that one will be very rich

Expand full comment

Great takes and perspectives. This reminds me of the golden rule of new technology. That it moves the threshold higher and makes previously impossible businesses / services possible. Eg no one would consider paying for search previously. But now… maybe?

Expand full comment
Apr 6·edited Apr 6

"Asked about its approach, a Google spokesperson said that “people want quick access to information and the ability to dive deeper on the web "


Wrong! I want a quick and direct answer to my query. I don't want to wander through site after site trying to find the answer to a basic question, where those sites are presented to me not by who has the best info but who has the best SEO, which is why I use chatGPT & Perplexity a LOT more than I use Google any more.

For example, A few week sago I got a cortisone shot in my left shoulder. It has really helped with the pain I have there (possibly minor rotator cuff tear). Last week, when I was hiking up a trail section that I time myself on and wearing a chest band to monitor BPM, I hit a BPM that was 4 BPM above my previous recent max AND this was about 10 greater than my expected max, based on the standard formula of 220-age. Huh? I wondered if a cortisone shot could have a systemic effect in reducing possible inflammation in my heart area that might help achieve a higher max BPM, as that one shot in my shoulder also improved some pain in my knees and elsewhere in my body.

So I posed the question below to Google and got nothing useful, just first page hits about cortisone from the usual suspects (Mayo clinic, NIH, Healthline, some places pushing cortisone shots, others warning about cortisone shots, etc.). None appeared to answer the question and I wasn't inclined to click through one site after another looking for a possible answer, if it even existed. I was frustrated.

So I then posed the question to chatGPT and Perplexity. ChatGPT gave a reasonable sounding answer. Voila!

Q. Can a cortisone shot in the left shoulder increase max heart BPM during exercise due to reduced systemic inflammation?

A. ChatGPT

Cortisone shots, which are injections of a corticosteroid medication, are primarily used to reduce inflammation and relieve pain in specific areas of the body, such as joints. While cortisone shots can potentially reduce inflammation locally, their effect on systemic inflammation, which affects the entire body, may be limited.

There isn't direct evidence to suggest that a cortisone shot in the left shoulder would significantly impact systemic inflammation to the extent of affecting maximum heart rate during exercise. Maximum heart rate during exercise is influenced by various factors such as fitness level, age, genetics, hydration status, and medication usage, among others.

Cortisone shots may have some systemic effects, particularly if administered in high doses or if there is absorption into the bloodstream. These effects can include changes in blood sugar levels, mood changes, and fluid retention, among others. However, the impact on heart rate during exercise would likely be indirect and minimal, if present at all.

Expand full comment

Not mentioned here is Yahoo’s acquisition of Artifact, which implies Yahoo is considering how to leverage GenAI not only in Search but also in how it delivers News to readers

Expand full comment

Here is a related story from a week or so ago. Although I do wonder who ISN'T blocking browser ads these days?


Google's Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss

Search Generative Experience could upend over 60% of publishers’ total organic traffic

By Trishla Ostwal

13 Mar 2024

Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story.

A decrease in search traffic for publishers on the open web often translates to a decline in digital ad revenue. Marc McCollum, executive vice president of innovation at Raptive, estimates that with the current SGE, ad revenue loss could amount to as much as $2 billion annually across the publishing industry.



Expand full comment