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Big Tech War Stories
How Google Built Its Dominant Web Advertising Business
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How Google Built Its Dominant Web Advertising Business

Google veteran Ari Paparo joins Big Tech War Stories to talk about how the tech giant constructed its dominant web advertising business through the acquisition of DoubleClick

Google made $31 billion running ads across the web last year, capitalizing on a tech footprint that touches nearly every web page on the internet.

The company’s ad server and ad exchange are ubiquitous, behind-the-scenes technology that helps websites make money, and it all dates back to its 2007 acquisition of DoubleClick. 

In this month’s edition of Bi…

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Big Technology
Big Tech War Stories
Go 1-on-1 with the builders in the trenches creating the Big Tech products you love, hate, and have never seen.
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Appears in episode
Alex Kantrowitz
Ari Paparo